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Catch trends before they hit mainstream platforms and get ahead of the content curve.

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EXAMPLE

Here is how we detected "The Great Lock-In" challenge in late August 2025, 48 hours before it exploded across TikTok and mainstream media.

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The Great Lock-In

Wellness & Productivity

Signal Score: 8.3
15k 10k 5k 0
Alert Sent Aug 29: 142 mentions Went Viral Sep 3: 800k+ views
Aug 27 Aug 28 Aug 29 Aug 31 Sep 2 Sep 3
5 days
Lead Time
5,600x
Growth
3
Initial Sources

Email Brief

Inbox
From: alerts@beforeviral.io
Subject: Trend Alert: The Great Lock-In
Thursday, August 29, 2025 6:04 AM
The Insight

A self-improvement challenge called "The Great Lock-In" is emerging across wellness subreddits. Users are committing to a Sept-Dec focused period (gym, sleep, spending freeze, routines) instead of waiting for New Year's resolutions. Early but consistent engagement pattern across multiple niche communities.

Why Now
• Weak signal: 200+ mentions across Reddit, YouTube, TikTok, and forums
• Early YouTube content (under 5k views per video) from small creators
• TikTok hashtag still under 50 total videos, no major creator coverage
• Combines trending: goal-setting, productivity hacks, anti-resolution sentiment
Content Hooks
• "Why I'm starting my New Year's goals in September, not January"
• "The Great Lock-In: 120 days to become unrecognizable"
• "I'm locking in for the rest of 2025. Here's my plan"
Angles to Take
Challenge doc: Film your own Sept-Dec transformation journey
Tutorial: How to structure a 4-month lock-in with habit tracking
Why now: Psychology of Sept vs Jan goal-setting
Evidence Pack
• Reddit r/HowToBeHot: "The great lock in of 2025" (142 upvotes)
• YouTube @liliantseggai: "how to ACTUALLY change your life in 120 days" (3.2k views)
• Forum NowLocked.com: "What is The Great Lock In" (blog post, early explainer)
• Reddit r/selflove: "The great lock in" discussion (13 upvotes, 29 comments)
• TikTok search: 47 videos tagged #greatlockin (total 18k views across all)
TIMING: Post within 48-72 hours

Extremely low competition. Newsweek and major creators will likely pick this up by Sept 3-5. Publish before Sept 1 to own the narrative.

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